It’s great to see the Huffington Post pushing the boundaries of social media integration to better serve readers, especially since it endorses a point of view I’ve long held and promoted.
The site’s social media editor, Rob Fishman, has blogged about letting readers follow topics, reporters and bloggers both on the site and across other platforms with the aim of not missing stories that often slip through the cracks.
Back in the day, I suggested the BBC should automate the aggregation of correspondent reports in “shrines” to their output (and egos) across all platforms and all media types.
I’d always enjoyed Matt Frei’s perspective on life in the US, but trying to keep abreast of his video pieces, his audio packages, his features for the web and his musings for From Our Own Correspondent was a job of work.
The best correspondents are brands within the brand, something newspapers have long understood with their star columnists, and I always thought they deserved better packaging and promotion. Before I left there was a project in the pipeline which was tackling this and I hope it bears fruit this summer.
There’s more to this than just doing a better job of showcasing correspondent material though, tracking stories, people, companies and individuals’ interests is the next big step in filtering the news that’s relevant to you.