Can a barcode tell a story? It can if it’s powered by Stickybits to add digital information to real-world objects.
Earlier this week I received a postcard from colleague Jim Haryott containing nothing in the message area other than a barcode.
Using a reader – available for Android and iPhones – I was able to read a message and see a piece of video which had been attached.
Interacting with information in the landscape is at an early stage and the Internet of Things is still a long way off but Stickybits shows a glimmer of what’s coming.
For now it’s a bridge between analogue and digital. In future, interaction with objects via a mobile device will become an everyday feature.
- Campbell Soup Company Launches “Soup Scan Sweepstakes” Using New Stickybits App to Promote Revamped Label Designs, Shopper Experience and Soup Selections (eon.businesswire.com)
- Stickybits Turns Product Barcode Scans Into Rewards (techcrunch.com)