The mobile money space is starting to warm up, with both Apple and Google reportedly in talks with payments start-up Boku.
As Techcrunch points out, Apple already has 160m credit card accounts associated with iTunes. Making those transactions possible through a mobile, especially for those in developing countries who may not have a credit card, would be a logical next step and is one of Boku’s strengths.
Square is also gaining traction with its add-on software that turns a smartphone into a point of sale at the swipe of a debit/credit card.
Why is this important in the context of a news organisation? Because it’s one of the elements that will see smartphones become the dominant platform for consumption of future services.
Google is already a “mobile first” company. The rest of us will follow.
- Report: Boku to Join Zong as a Mobile Payments Option for Facebook Credits (insidefacebook.com)
- Boku Set to Break Open Mobile Payments (revenews.com)