Immersive advertising

new yorker cover

The New Yorker is now available as an iPad app and is especially interesting for a couple of reasons.

You can watch a video of David Hockney using the Brushes app to create the front cover artwork, and there’s a full page Visa advert containing hotspots which link to deeper layers of information in the page.

Once you’ve tried it, conventional flat-on-the-page ads elsewhere in the issue seem positively barren.

The same rationale is behind Brainient, but for video adverts. London-based Romanian Emi Gal netted $50,000 seed funding for the project by winning a start-up competition last year and has now secured another $800,000.


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