A crowd-funded platform for photojournalism, emphas.is, has been launched by photo editor Tina Ahrens and photojournalist Karim Ben Khelifa.
The founders believe they can attract funds for assignments by building stronger bonds between photographers and the audience through greater access and involvement. They also think there is an untapped revenue stream in the army of amateur snappers who want to learn from the professionals.
The site is thin on detail but it appears to be following the spot.us model – if you want something covered then you put your money on the table.
This kind of funding underpins a whole range of potential projects at Kickstarter, a platform for artists, designers, filmmakers, musicians, journalists, inventors and creative thinkers.
Is this a new way forward for freelance journalism? No longer pitching to editors and commissioners, but going direct to the audience and small-time angel investors who can back projects that interest them or the personalities they find appealing?
Is this a model that could be adapted for journalism projects – involving the audience in coverage plans and, rather than asking them for money, making use of their skills and expertise to assist in a new kind of collaboration? Discuss.
- #Tip of the day from Journalism.co.uk – inspiration for photojournalists (blogs.journalism.co.uk)