As mobile technology finds its way into ever more hands it’s a given that a lot more content is going to be created.
YouTube currently gets 24 hours worth of material uploaded every 60 seconds and, just like panning for gold, it’s hard to find the good stuff in a mountain of low-grade material.
The folks at Google have been pondering that very problem.
How can they help people more easily find latest breaking news videos on their site?
And how might media organizations better leverage the content to expand the scope of their reporting and keep us all better informed?
To try to figure it out they’ve joined forces with journalism students from Berkeley to track news as it breaks on YouTube.
They are producing a feed called Citizentube with a focus on strong visuals, non-traditional sources and the very latest uploads.
Kevin Marsh at the BBC College of Journalism calls it a flawed proposition but I think it deserves a more generous timespan before passing judgement.
Google owns YouTube so expect this to turn up on Google TV in the autumn.