Had a team in from Adobe to demo FlashCast, a mobile technology that allows “engaging, branded mobile experiences across handsets and platforms”.
They showed work they’ve been doing with Telenor in Sweden in which they’ve created a hub where channels (brands) are aggregated and monetized.
I may be missing something, but it felt fundamentally flawed; do we really want to replace the walled gardens of telcom companies with an ad-funded mobile EPG?
That said, the aggregation framework looked promising, a navigation bundle that operated in a similar fashion to the way you can browse album covers on a iPod.
But far better to let users populate the channel lists with their own chosen favourites and, in my case at least, without the ads.